Kat Von D

 

Image: www.zimbio.com

Source: http://en.wikipedia.org/wiki/Kat_Von_D
http://www.sephora.com/kat-von-d

Katherine von Drachenberg (born March 8, 1982), best known as Kat Von D,[3] is an American tattoo artist, model, musician and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink, which premiered August 7, 2007, in the United States and ran for four seasons.

Sunny: Kat Von D uses a very thick and heavy Serif font. The strokes varies in width and size. The letters are in caps and small caps which she also based her branding off of a Tattoo use of typefaces. Even though the Type uses are very thick and decorative,  the kerning and tracking value lacks in that category since it also looks like a scripted font. It can be hard to read with just a quick glance. The color choice that is use for the fonts are usually any colors, mainly white but it also depends on the background or the packaging colors for them to contrast one another. Kat Von D uses a very decorative font that goes with her textured and pattern base packages.

Urban Decay

Image: www.examiner.com

Source: http://en.wikipedia.org/wiki/Urban_Decay_(cosmetics)

Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Wende Zomnir, and David Soward. It was acquired by cosmetics company L’Oréal in 2012.

The brand is known for its “edgy” products and eye-catching packaging and product names. Urban Decay makeup is sold online and in specialist retailers such as Ulta, Sephora, and Macy’s.

History: The birth of Urban Decay began about 15 years ago when pink and red dominated the beauty industry. Zomnir was recognized as a creative and strong-minded businesswoman with a determination to shake-up the cosmetic industry. The team mixed nail polish in Zomnir’s Laguna Beach bungalow. From there, they launched Urban Decay in January 1999, which included a line of 10 lipsticks and 12 nail polishes. Their color palette was inspired by the urban landscape with names such as Roach Smog, Rust, Oil Slick and Acid Rain.2

Sunny: Urban Decay use of Typography uses the Serif and San Serif  font. For the logo, they use the Serif font with a tweak of a letter form change for the letter R that has the extended tail. With just the initial of UD, they use a very heavy stroke Serif font to use as their brand identity. This looks very classic and old type of font choice. The strokes varies depending on the use on the packaging, thick and thin or just all the same. The letters  however, are in all caps making it look very sophisticated. The kerning and tracking value is very nice, it is still easy to read and doesn’t feel compressed. The color choice that is use for the fonts are usually purple and or black even metallic for their colorful packages.

Makeup Forever

Image: makeupforlife.net

Source: http://www.makeupforever.com/us/en-us/brand/history/history

Bubbling over with creativity, Dany Sanz got an early start in the art world and the night world, populated with colourful characters. For this former fine arts student, her calling became clear when some friends asked her to do the makeup for a show. With her committed and generous attitude, and perfect mastery of shapes and interplays of shadow and light, she put all of her energy into the first body paintings. She was one of the creators of this movement, which she considers to be a means of artistic expression in itself.
A COMPANY CREATED BY AN ARTIST
When she realised that her formulas were increasingly appreciated, Dany Sanz felt that the moment had come to create her own brand. Her renowned product expertise and her intuition for development were her best allies. In 1984, MAKE UP FOR EVER was created. Professor in a make up school by day, Dany Sanz spent her nights creating new formulas for products that she packaged in her famous “cellar”, the basement of the future boutique at 5 rue La Boétie in the 8th district of Paris. Between make up lessons at the school, and helped by her students, she packaged her products there. This legendary site is now a meeting spot for the make up artists of Paris and all over the world. In this special place, they find products adapted to their needs. They meet here and spend hours in this sanctuary of creation.

Sunny: The Typography uses for Makeup Forever again uses the simplicity of a San serif font. The strokes are the same size as well as the letter forms are very geometric. In this case, the letters are in all caps making it look very modern. The type uses are good in the kerning and tracking value. The color choice that is use for the fonts are usually black and or white depending on the background or the packaging colors for them to contrast one another. Makeup forever have the font use in a very modern look of Typography which goes along with their simple use packaging’s.

Benefit Cosmetics

Image: love-lamb.tumblr.com

Source: https://www.benefitcosmetics.com/brand/aboutus/aboutusoverview#slide4

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for beauty boutique. Tails it was and now the Ford Sisters have built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries. In addition to their product expansion they have also opened up “brow bars” worldwide. Benefit Cosmetics LLC is now a subsidiary of LVMH.

Guided by their mantra “makeup doesn’t have to be serious to look good” this dynamic duo believes laughter is the best cosmetic.

Wherever this fabulous foursome go beauty breakthroughs come fast and furious. From the creative packaging to the variety-show documentary Glamouriety, they keep everyone wondering… “what will Benefit do next?!”

Sunny: Benefit Cosmetics uses the Serif fonts for their Typography. With their small caps logo, it looks less busy and not too complicated. With a certain tweak to a letter form, which in this case, the letter f in benefit becomes a script font with an extended tail. The strokes of the letter forms are a good size, as well as the stroke of the serifs of the letters are very thin. The letter use have perfect letter spacing, so the kerning is on point. The color choice that is use for the fonts are usually black and or white depending on the background or the packaging colors for them to contrast one another. Benefit cosmetics uses an old Type face look to go along with their beautiful and colorful, lady like packaging’s.

Nars Cosmetics

Image: http://www.lovethispic.com/image/30366/nars-cosmetics

Source: http://www.narscosmetics.com/

François Nars’ creative vision, which launched NARS Cosmetics with 12 iconic lipsticks in 1994, inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty.

As one of the most influential image-makers in the world, François’ signature boundary-pushing approach to makeup manifests from the palette to the product name to the campaign photograph itself—continuing to bring high-fashion, high-style, and forward thinking to beauty. With every product, endless opportunities for self expression: “Don’t hold back. Be bold. It encourages others to do the same.”

Sunny: Nars Typography uses the simplicity of a San serif font. The strokes are the same in width and very thin. The letters are in all caps making it look very sophisticated and sleek. Even though the Type uses are very compressed and lack the kerning value, it is still easy to read and noticeable. The color choice that is use for the fonts are usually black and or white depending on the background or the packaging colors for them to contrast one another. Nars cosmetics uses a very modern look of Typography to go along with their simple yet elegant packaging’s.